Readers and Business

xkcd What can businesses learn from comic conventions? Hopefully you won’t find it as complicated as the chart above?

And do you have a need for your comic posts appearing in multiple languages? Vas has a good solution for you.

And I see Assetbar is shutting down. Some comics do well with offering premium content for cash. Might be worth looking into to see what kinds of comics make that work.

What did you take away from this digital comic survey? Brigid mentions that readers see less value in digital versus print because the reader doesn’t own it. This is only mitigated by availability, really. If it can only be had digitally, the super fans will still buy digital copies if they can’t get it in print.

Clearly, the sweet spot for pricing is somewhere just above 40% of cover price. Probably 45% is sweeter than 40%, I’d say. In any case, it only makes sense to offer digital copies for sale. I’m a broken record about this, but to most people, comics are disposable entertainment and they should be priced accordingly. All the free comics you can get online now are pretty close to free. CLOSE TO FREE!?!

Yep. Close. See, it costs your reader time to visit your website. It may also cost them some mental effort to remember to visit in the first place. So if your comic is entertaining, all this time and effort becomes ‘fun’ and something they look forward to. Now the disposable entertainment is not so disposable. It’s their daily fix.

How can you make this easier for your fans to get into their habits? ComixTalk had some suggestions about multiple places for readers to find your comic, which is key. That’s why you should have a page on Facebook, Twitter, Google+ and all the Topsites, among other places. It’s also good to be on the lookout for other spontaneous opportunities to promote your comic.

So while the numbers might not yet be there for digital sales to replace print sales, print is not the future.

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